Yoav Lurie is co-founder and CEO of Simple Energy, a SaaS company that partners with utility providers to promote energy efficiency.
In this interview, Yoav discusses how to motivate people to care and save energy as well as making their lives easier through simplicity.
- Coming up with a business idea and pivoting
- Talking to potential customers and implementing feedback
- Focusing on creating a minimum viable product
- Expanding into international markets
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