Grant Kashner is a partner and the COO of NexStep Products. NexStep is the producer of various gear primarily targeting the outdoor enthusiast. Starting with the eyewear strap, the company has gone on to expand their product lines to include the NexKoozie, UStrap, Yoga Mat Strap, and much more.
In this interview, Grant discusses the importance of reading and gaining industry knowledge, creating new products and testing the market, approaching retailers and building relationships, wearing multiple "hats" while running a business, and being disciplined enough to stay on task.
- Developing new products
- Testing the market
- Approaching retailers
- Wearing multiple "hats"