Elizabeth Sopher is the founder and Co-owner of QuickZip, which is a Colorado, women-owned company that has re-invented the fitted sheet. QuickZip offers a line of zip-on sheets that make it easy to change sheets and fold and store them.
In this interview Elizabeth discusses how she brought a physical product to market. This product will make you think "why didn't I think of that."
- Bringing a physical product to market
- Identifying pain points
- Direct sales
- Marketing against the industry standard